How to set up Goals in Google Analytics An Overview

How to set up Goals in Google Analytics An Overview: User interactions on the site can be determined using Goals in Google Analytics. Usually, these interactions include button clicks, form submissions and many more. When a visitor performs the action that you have defined as goals the Analytics records it as a conversion

 Google Analytics is a premium web analytics service offered by Google that tracks and reports website traffic.Google Analytics is now the most widely used web analytics service on the Internet.Google Analytics is offered also in two additional versions: the subscription-based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users, and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from ios and Android Apps.Integrated with Ad Words, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.

 To start setting up your goals:

1. Go to your Google Analytics standard reports.
2. Click on the “Admin” button in the top right.
3. Click on “Goals”
4. From one of the Goal sets, click “+ Goal” (goal sets are just a way for you to easily group goals) to set up a new goal.
   

 Goals in Google Analytics allow you to track specific user interactions on your site. These user interactions can be anything including form submissions, button clicks, ebook downloads, and more

 When a website visitor performs the specific action that you’ve defined as a goal, Analytics records that as a conversion.

Google Analytics doesn’t tell you how your business is doing without some additional setup. You have to tell Google Analytics to keep track of what’s critical to your business – and you do this with goals.

In Google Analytics, you have four ways to track goals:

1. URLs
2. Time
3. Pages/visit
4. Events

Here’s a complete breakdown on how to set up your goals so you can start tracking the metrics that are critical to the success of your business.

Where to Find Google Analytics Goals

To start setting up your goals:

1. Go to your Google Analytics standard reports
2. Click on the “Admin” button in the top right
3. Click on “Goals”
4. From one of the Goal sets, click “+ Goal” (goal sets are just a way for you to easily group goals) to set up a new goal.

First name your goal. This name will pop up all over Google Analytics so make sure the name is clear enough that you can instantly remember what’s being tracked.
The “active” or “inactive” options allow you to control whether the goal is functioning. If you ever want to turn the goal off, pick “inactive.” You won’t be able to delete your goal, you can only deactivate it. This is because Google Analytics permanently applies goals as it compiles the data for your reports. In other words, Google Analytics can’t go back and remove goals from historical data.

Create a new goal

Navigate to your goals:

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the desired view.
3. In the VIEW column, click Goals.
4. Click + NEW GOAL or Import from Gallery to create a new goal, or click an existing goal to edit its configuration.
   
   Note: If + NEW GOAL and Import from Gallery are not visible, then you have already created the maximum of 20 goals for the current view.

You have 3 basic options for creating goals:

• using a goal template
• creating custom goals
• creating Smart Goals
  

  Types of Goals that you can build

   URL destination goals will keep track of specific URL’s. So if anyone goes to that URL, they will trigger the goal. You can keep the URL of thank you page, confirmation pages and PDF’s as goals.

  Visit Duration Goals

  We can use this to track how many people stay on the site. You can also set the goal to track the visit that is below a specific amount of time.
  Condition: This parameter decides whether to activate any visit that lasts more or less than the threshold you provide. Give out the tie to use the goal.
  
  

  Pages/ Visit Goals                                                                           

  This is a way to track the number of pages visitors see before they leave.
  Condition: Pick out the option gr

  Event Goals

  You need to set up events, similar to virtual page views you need to add a bit of java script to the element you want to track. You can track external links, downloads, social media buttons, widget usage etc.
  eater than, less than, equal to measure the engagement.