Optimizing Pay Per Click Keywords-Tips || SEO Kochi:
Pay-Per-Click(PPC), also known as Cost Per Click (CPC), is a type of internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is also associated with first-tier search engines such as Google AdWords and Microsoft Bing Ads. Pay Per Click optimization is a part of online marketing .The PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, there for more visit to earn organically.
Search engine advertising is the most important part of PPC. Because the advertisers give price for an ads in search engine, when someone search the keyword related to that ads.Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee.
Google Ads is formerly known as Google AdWords is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
How successful your PPC optimization
- Relevant keyword : Crafting relevant PPC keyword lists, tight keyword group, and proper ad text.
- Broad match board : Broad match modifier is consider that your broad match phrase was pink rose. This will be shown in search queries like colour rose, pink flowers etc.
- Quality Score : Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
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