Rules and Importance of Internal Linking - SEO Kochi:
Internal link, it is a type of hyperlink on a web page to another page or resource like an image or document, on the same website or domain. Hyperlinks are considered depending on their target or destination either External or Internal. By using Internal links it also connect your content and give an idea of your website structure to the Google. Right Internal linking strategy is used it will help to boost your SEO. They are commonly used in main navigation.
These type of links are useful for three reasons:
- They allow users to navigate a website.
- They help establish information hierarchy for the given website.
- They help spread link equity (ranking power) around websites.
When linking internally use keyword rich and exact match anchors. Anchor text is the visible character and words that hyperlinks display when linking to another document or location on the web.
Different kinds of Anchor Text
Naked link Anchor: Anchors that use URL is considered as a naked link.
Branded Anchors: A brand name is used in the Anchor text.
Image Anchors: An Alt tag is used by Google as an anchor text in the image.
Brand & Keyword Anchor: This is a way to build a diverse, natural anchor profile.
Generic Anchors: A generic word or phrase that is used as the anchor. 'Click here' is a common generic anchor.
LSI Anchors: Latest Semantic Indexing- LSI, this means variations of the main keyword.
Comments
Post a Comment