How to do Keyword Research for Doing Your Search Engine Optimization

How to do Keyword Research for Doing Your Search Engine Optimization

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their website for the search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn't. 

Keyword research is a process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization 

(SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy. However, keywords themselves may not be as important to SEO as you may think.

Keyword research tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience. By researching keywords that are getting a high volume of searches per month, you can identify and sort your content into topics that you want to create content on. Then you can use these topics that you want to create content on.

By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that most people in your audience want to answer to.