Impact of structured data in search engine optimization 
One of the important factor in Search Engine Optimization is ranking in a search engine. To assure ranking of our website we have to use structured data. But it is not a ranking factor. It is the best way to interact users with information. They help search engines to understand easily what is the exact content in our webpage. So they can guide a traffic to our webpages. It is easy to handle operations such as updating deleting due to the structured data. Moreover structured data increases CTR of our webpages.
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