Instagram - The Most Trending Social Media Service
Instagram is a social networking platform for sharing videos and photos. It is freely available on iOS, Android, and Windows. Instagram was first launched on 6 October 2010 by Kevin Systrom and later Facebook acquired Instagram on 2012. Initially, Instagram focused more on pictures. Later Instagram added many features like video sharing, editing photos and videos, uploading photos with filters, adding hashtags and locations along with visual content, and the option for commenting, etc. The growth of Instagram was exponential in recent years. More than 1 billion people are using Instagram every month.
Instagram provides many features, Some of the features of Instagram are as follows.
Instagram Stories: Instagram stories resemble WhatsApp status. It last only for 24 hours. We can tag others on our stories, add stickers, texts, etc.
Story Highlights: Stories disappear after 24 hours. So Instagram provides a feature to store some of their stories as highlights. This will appear on the profile permanently.
Instagram Reels: Reels are the most trending feature of Instagram. Reels are short videos created by the users. Users can add audio, filters, and so on to the videos. Reels are trending these days as it gets people popular in the blink of an eye.
Instagram Live: You can watch the live videos posted by Instagram users. This feature enables us to share live videos of our own with our followers. The live videos will disappear after 24 hours.
IGTV: Instagram also provides a video-sharing platform known as IGTV videos. In contrast with Reels, IGTV videos are longer videos and also provide high-quality video uploads.
Will Instagram Features Help to Boost Businesses?
Instagram is very useful for promoting your small businesses. It provides a platform for online marketing and sale of products. It also employs some e-commerce features like adding a tab for viewing your shop and products. "Link in bio" is a feature that helps you to direct the customers to our shopping site thereby increasing the traffic to the user's site. We have to post stories and posts of our products with tags, which can help users to reach out to the products easily by tapping on them.
We can share live videos and conduct Q&A sessions that help us to make a good connection with the online community. IGTV videos can also be used to showcase the products to users with videos and attach clickable links for buying them. Question stickers, poll stickers, and slider stickers help to collect feedback from your online customers. You have to strengthen your visual branding through Instagram reels and stories thereby building up the business well.
Instagram provides another feature called Insight. Those who have a business account or those who change their account to a business account can access this feature. Insight shows analytics about your profile. it helps to know the overall trend of your online community, user interactions, engagements got for the posts, stories, and so on. By analyzing this collected information we can improve our online strategies.
Nowadays all shoppers prefer to see the visual content of the product they like to purchase. So using online platforms like Instagram which provide good visualization may help you grow your market and business rapidly.
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