E-mail marketing - A direct marketing campaign | SEO Kochi:
An overview of email history
In 1971, a computer expert by the name of Ray Tomlinson sent the first email. It was only a series of numbers and letters, but the message he delivered marked the start of a new era in communication. The "@" symbol for use in email addresses was also pioneered by Tomlinson. The first commercial email was sent in 1978 by Gary Thuerk, a marketing manager at Digital Equipment Corporation, in order to inform consumers about a new product.
The internet was widely available for purchase by the 1990s. Marketers learned that email may be a useful tool for advertising as people's methods of communication started to shift substantially. Regulations have to be updated as a result of the advent of marketing emails; for instance, the U.K.'s Data Protection Act was changed to mandate a "opt-out" option for all marketing emails.
E-mail marketing definition
When used to advertise the goods or services of your company, email marketing is a potent marketing channel that combines direct marketing with digital marketing. Incorporating it into your marketing automation initiatives, it might assist in informing clients about your most recent products or offers. Through various forms of marketing emails, it can also play a crucial part in your overall marketing strategy by generating leads, raising brand awareness, fostering connections, or maintaining consumer engagement in between purchases.
Email marketing benefits
Due to the fact that emails remain in the inbox until they are read, deleted, or archived, email has grown to be a very popular marketing tool for companies. Email marketing can help you establish a connection with your audience and increase traffic to your blog, social media accounts, and other websites you want people to visit. To ensure that consumers only receive the messages they wish to view, you may even segment your emails and target users by demography.
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