Common SEO Mistakes 2023

Common SEO Mistakes 2023

SEO is one of the best digital marketing strategies for your website to get more traffic and ranking. However, it takes a lot of time and effort to get the result. Even though you put in the work, it does not guarantee you the result. So it is very important for us to be aware of common SEO mistakes we do, so that we can correct and improve our website ranking.

Common SEO Mistakes We make

1. Failing to make your website mobile friendly

As more users are browsing on mobile, it is important to optimize your website for mobile devices as well. While optimizing a site for mobile device, you should take care of following points

• Horizontal scrolling should not be there 
• Navigation tab should be placed appropriately
• Text should be visible in mobile devices without zooming.

2. Ignoring your website's speed

Users expects fast loading time and smooth navigation through your website. If a visitor arrive on your home page and it takes a couple of seconds to load, you will loose them. This will negatively effect your ranking.

3. Writing poor quality content

Creating high engaging content is the key to get more traffic to your website. Having contents copied from other websites will negatively affect the ranking of your site. So focus on creating high quality contents which is unique and easy to understand.

Avoid 'Keyword stuffing' in which keyword is stuffed making the content meaning less and difficult to read. This is a black hat SEO practice which will do no good.

4. Forgetting Local SEO

If you have a business that focuses on people who live in specific area, then it is important to optimize your content for local search. This includes 

•   Adding phone number and address in your page
•   Embedding map into your site
•   Listing your site in local directories
•   Using location specific keywords etc.

5. Not having social media presence

In this digital era, having a social media presence has an important role in promoting your website. Social  media helps in increasing brand's visibility on search engine. Therefore it is essential to create a profile in popular social media sites.

 

In Conclusion, by finding and fixing the above mentioned SEO mistakes, you will be able to optimize your website and hence rank better in the search engine.