Tips for Email Marketing To Boost Sales - SEO Kochi

What is Email Marketing? 

       

                            

Email marketing is a powerful marketing strategy to where business send to promotional messages to people in mass quantities. Its a digital marketing process of communicating with an audience via electronic mail messages(email). 

Advantages of using Email marketing :

• Targeted Audience: Email marketing allows you to who exactly gets your messages
• Increased Brand Awareness: With every email your customer re-exposed to your brand
• Reliable: Unlike social media, email doesn't change. Once you have an email address you can use it across any platform.
• Easy to share: Subscribers who share your email campaigns act as brand advocates.

What can you use Email marketing used for?

• Build trust with your prospects
• Turn prospects into customers
• Drive repeat revenue
• Provide a better customer experience
• Build authority in your industry

Tips for Email Marketing To Boost Sales - SEO Kochi

         

• Keeps your subject line shorts: In fact, email subject lines words consist of 6-10 are those with highest open rate.

         

• Send mobile friendly Emails: Imagine you sending an email looks so good. But the moment you opened in a mobile phone the images don't show and the design looks bad. As a result, the subscribers aren't be able to interact. This situation can seriously affect the campaigns success.

               

• Have a dedicated landing page of your Email: The email marketing tips we discussed until directly with email, but this one goes beyond it. However your split testing efforts shouldn't be limited to email. You also need to give equal importance where you dedicated the landing page is much more relevant and targeted which makes it really effective.           

• Use lots of white spaces: The structure of each of your emails need to have lots of white space. In other words, you need to short your paragraph, use subheading, add bullet points whatever applicable along any mentionable facts. 

• Create Email list segments: To send tailored and relevant communications, divides your email list into smaller groups based on demographic, prior behaviour or other factors.