INTRODUCTION
Search Engine Optimization (SEO) is often about making improvements to your website in various parts. At first, when you view the changes in parts, it might only seem like a small improvement, but when all the parts combine together, you will be able to see a big change in the Search Engine Results Page (SERP).
Like I mentioned earlier, SEO is all about combining different parts of improvements to your website. So basically, there are different types of SEO
TYPES OF SEO
1. On-Page SEO
On-Page SEO is the process of optimizing various on-page elements. They include :
- Webpage title tags
- HTML codes
- Image URL
- Writing informative content
- Checking of content duplication
2. Off-Page SEO
On-Page SEO includes everything you do inside a webpage, while Off-Page SEO includes everything you do outside a webpage. They include:
- Social media advertising
- Getting good reviews
- Getting links from credible websites.
3. Technical SEO
Technical SEO includes assisting the Google spiders to successfully crawl and index your webpage. For example, you can optimize your website for mobile users which leads to Google spiders to filter and index your website.
4. Local SEO
Local SEO is mainly used extensively by local businesses, as it helps them being more visible in Google searches. The main goal is to attract customers from a specific area for a business that have a physical location in that area. For example, theatres and restaurants use local SEO to attract customers by having the opportunity to rank higher in the search results and guide the user traffic onto their website.
5. International SEO
International SEO caters to target market's cultural context and makes them eligible to do transactions based on their own currency and language, and also setting different time zones in each country.
6. E-Commerce SEO
Ecommerce SEO helps in building a online ecommerce site and to make it rank higher. The main objective is to get user traffic to your online store and do purchases. So, ecommerce sites such as Amazon, tend to get traffic by paid searches.
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