A Brief Guide to PPC

What is PPC?

Pay-per-click (PPC) is a model of digital advertising, where a publisher is compensated each time an advertisement link is "clicked" on by a user. Simply put, you only pay for advertising when a user clicks on your advertisement. 

Search engines like Google and social media platforms are the main providers of pay-per-click business (e.g., Facebook, Instagram). Facebook Ads, Google Ads and Twitter Ads are the most used PPC ad platforms. 

The advantages of PPC are- 

• It helps boost traffic to your website as your chances of being viewed rise if your paid advertisement shows up on the first page of search engine results.
• PPC helps increase sales as in this digital era, most customers prefer online shopping, thus with a well-developed and executed PPC, your sales rate can increase tremendously.
• It is budget-friendly. Pay-as-you-go advertising is possible with PPC. There are no long-term commitments or minimum spending requirements in PPC ads.
• PPC advertisements provide real-time data for marketing. You can alter the language, experiment with the keywords, or add a promotion using these stats for better performance. 
• PPC is cost-effective as well because you only pay when someone clicks on your advertisement, which easily cuts the cost of advertising. 

PPC is seen to be favorable for both marketers and publishers. The pay-per-click business model offers publishers a way to a main source of income considering the free services like web searches, social networking etc.,  that Google and Facebook offer to their users. Internet advertising, especially the PPC model, allows online businesses to make money off of their free products.

The concept benefits marketers since it gives them a chance to market goods or services to a target audience that is actively looking for related content. The value of each click from a potential customer is higher than the cost of the click paid to a publisher, which enables an advertiser to save a significant amount of money with a well-designed PPC advertising campaign.

The trend of PPC campaigns

The trends in marketing are changing and developing quickly. This continues to mold how companies interact and reach out to customers. Companies need to keep ahead of the curve and comprehend the future of digital marketing as technology and consumer behavior are both changing rapidly. PPC campaigns are undoubtedly one of the most used and suggested models of digital marketing due to their simpler, cost-effective and engaging style. They are the current trend of marketing in the digital world and the future of digital marketing is safe with PPC campaigns as its frontier. 

To read more about the trends, future and predictions of PPC campaigns, visit- Is PPC campaign a Digital Marketing strategy ?