Page Speed on SEO and Website Traffic

Page speed on SEO and website traffic

What is Page speed?

Time taken by a webpage to load it's contents is referred as page Speed. Do you like a web page which took long time to load? Obviously  the answer will be "NO". Users don't prefer websites with slower load times to upload either partially or completely. Page speed is directly connected with website traffic. Web traffic for a website will be high if it has faster page load time and vice versa.

Importance of page Speed in SEO

Google have update it's ranking strategy according to the page speed. Page speed of a website is very crucial in modern times as users need results in flash. People will not wait for the websites to load when they have lot of alternatives. How fast a website loads and gives positive experience to users will result in website traffic. Faster loading website will have lower bouncer rates and higher conversion rates.

Ranking of a website depends on the time it takes to load. Pages having load time higher than 5s will have a bounce rate of 90%.  Mobile phone users expect fast load speed.

Factors Affecting Page Speed

File size, Image compression and Site's server are some of the factors affecting page speed. Reducing redirects and caching web page will increase the page speed of a website. Content Delivery Network (CDN) is a network of servers , which can increase page speed.

User Experience

Creating a positive user experience is one of the main factors for an increase in web traffic. Adding relevant content, mobile friendliness, permalink structure, menus and headers will have a positive user experience. User feedback helps to update the website according to the user needs.  

Page Speed Optimization

Performing page speed test for the website should be a high priority and on going process. Improving server response time and server leverage browser caching helps in page optimization. Understanding the importance of minifying CSS and Java script files will do a great deal in page optimization. Developers should do a close eye on the website for further improvements and developments.

      

Tools for Page Speed Optimization

Page Speed Optimization tools offer advance strategies and experiments to improve the performance of Website. The most popular tools for analyzing and optimizing page speed are Google page Speed Insights and GT metrix. 

Conclusion

In the competitive digital market Page speed optimization is one of the key factors for the success of the companies. By understanding Page speed optimization and implementing the steps to improve the website traffic will result in excellent website performance.