The Important Social Media Metrics

Social Media Metrics

Social Media Metrics is an important method for evaluating the performance of social media campaigns and its overall presence. It provides the insight to understand the reach and engagement of social media activities. There are various social media metrics are used to identify this activities. Some of them are:

Reach

Reach is an important metric  used to identify the total number of unique users who have seen the particular social media post or advertisement.  It helps to indicate  the size of audience that the post reaches. Regular tracking reach will helps to identify the growth of your post and audience engagement.

Impressions

Impressions refer to the total number of times a post or advertisement have been displayed on users screen. It is calculated on the basis of its displayed, no matter whether it is clicked or not.

Engagement

Engagement metrics help to measure how the users reacted to your social media posts, it include comments, likes, shares or retweets. It refers to the involvement of users in your social media post. 

Click-through Rate

Click-through Rate(CTR) refers to the number of users who click on a social media post or advertisement. CTR helps to understand the effectiveness of content in driving users to take action. 

Conversion Rate

Conversion rate measures the percentage of users who complete a specific action such as making a purchase or newsletter subscription by interacting with a social media content. 

Conclusion

Monitoring these Social Media Metrics- Reach, Impression, Engagement, Click-through rate and Conversion rate will helps to make your social media campaigns successful. By regularly monitoring these metrics it creates an ultimate drive in results and engagement. 

The Important Social Media Metrics