Email marketing - Power of business.

Email marketing - Power of business.

E-mail marketing is a best way in digital marketing strategy which involves  process of sending messages to group of recipients to promote product, services and events.It helps to boost the business sale through emails.

Metrics for Email Marketing

create a subscriber list

Build a high quality subscriber list  is the main source of email marketing. The list contains email id of who have willingly provided their e-mail address who is interested to receive product details

segmentation

To do the email-campaigns it is important to segment the email id's based on the various criteria such as purchase history, behaviour and interest.

Content creation

The content of your email should be relevant to the subscribers interest. The contents may include the offers details , product image and videos.

Personalization

Personalization is a way to create healthy relationship between consumer and producer. Addressing the customer with their name and the content which is interested to the user.

Benefits of E-mail marketing

Cost-effective- Compare to other marketing strategy, e-mail marketing is relatively low cost.

Direct Communication-It will create a direct communication between producer and consumer.

High ROI-We will get a high return on investment as it drive conversions and sales.

Customer engagement-Regular emails will keeps your customer engaged.